Remember when Yahoo CEO Marissa Mayer made a big splash and acquired Tumblr? The idea was that Tumblr had a large, young, growing audience. Yahoo, with its ad sales expertise would be able monetise that audience.
Well, this is a somewhat depressing chart for Mayer and Tumblr, from Statista.
A survey of marketers by Social Bakers said Tumblr was the least important social property for marketing. Even lower than Google+. This means Yahoo is going to have to put in a lot of work to turn Tumblr into a big revenue generating property.