Android gathers 81% smartphone market share in Q3, Windows Phone sees huge growth

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The latest market share statistics from Strategy Analytics are in, and unsurprisingly Android is still the king of the hill, dominating the global smartphone market with a whopping 81.3% share. However, the best results for Q3 2013 lay in the Windows Phone camp, with Microsoft seeing its share double from 2.1% to 4.1% year-on-year on the back of 10.2 million device shipments.

Apple’s market share dipped year-on-year for Q3 this year, despite the company selling more phones than the same period last year. Meanwhile, BlackBerry continues its dive into obsolescence, having taken a significant market share and device shipments hit.

Strategy Analytics: Global smartphone OS shipments and market share (units in millions)

Operating System 3Q13 Shipments 3Q13 Market Share 3Q12 Shipments 3Q12 Market Share Year-over-Year Change
Android 204.4 81.3% 129.6 75.0% 57.7%
iOS 33.8 13.4% 26.9 15.6% 25.6%
Windows Phone 10.2 4.1% 3.7 2.1% 176%
BlackBerry OS 2.5 1.0% 7.4 4.3% -66.2%
Others 0.5 0.2% 5.2 3.0% -90.3%
Total 251.4 100% 172.8 100% 45.5%

Source: Techspot

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