Apple world’s top brand and Google rising fast

Interbrand said the value of Apple's brand soared over Coca-Cola to become No. 1 in its annual ranking. Google secured the No. 2 spot and is rising fast. (Credit: Interbrand)
Interbrand said the value of Apple’s brand soared over Coca-Cola to become No. 1 in its annual ranking. Google secured the No. 2 spot and is rising fast.
(Credit: Interbrand)

For the first time in its 13-year history, Interbrand has a new leader of its annual study of the most valuable brand names: Apple.
The iPhone maker bumped Coca-Cola, which had led the study since it began in 2000, with a brand value Interbrand assessed at $98.3 billion. And reflecting the rising importance of technology in global business and consumer consciousness, Google came in at second place with a brand value of $93.3 billion, well ahead of the soft drink maker’s $79.2 billion value.

Not everyone fared as well in the tech world. As Samsung rose from ninth to eight place with a 20 percent brand value in increase, it traded positions with Intel, which dropped 5 percent. Interbrand bases its assessment on a combination of the company’s financial performance, its role influencing consumer choices, and how well the brand lets a company charge premium prices and deliver profits.

More info: http://www.interbrand.com/en/

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